Reflection: We must take care with assertions that healthcare demand is infinite. Demand may be dynamic, unmet, or unevenly distributed. None of those mean that human needs are without limits


When we meet people in their everyday lives, we find they mostly have other priorities apart from seeking increasing amounts of professional care. Only when demand goes unaddressed does it appear to be infinite

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If we qualify the nature of demand, in the context of people's lives, then we can start to find ways to meet it sustainably

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