5 years on, I find myself working with some fantastic live services, with so much potential for continuous discovery and innovation

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In the service lifecycle, Live is when real digital transformation begins. It marks a radically different way of managing everyday work, and a new culture of continuous discovery

Going live should flatten decision-making structures, and transform passive users into active co-creators. The ways we measure and account for success will be different. But the potential payoffs are huge

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