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@bongobaggins honestly, have you ever read their "methods" for their "behavioural microtargeting"? It is complete gibberish, woo pseudopsychology, and there's no actual evidence they did anything in the campaign ("self destructing communications", the guy said iirc) so I'd probably put them in the category of "the product is they *could*"

That said, they do seem to use humans reading public posts for data gathering