Right now the #Fediverse is in Field of Dreams mode: "If we build it, they will come."
It’s a lovely sentiment, but we're up against the hard reality of network effects. How to onboard people, engage and keep them? One word: Storytelling.
That's the real secret of Field of Dreams. It's not about a baseball pitch. It's about a story.
To reach the full potential of the Fediverse we need storytelling to become as important as technology.
@michael
I do wish they would call the communities built round servers, communities!
People understand what a community is, when asked if they would like to join the local Brighton mastodon server they look at you like you've gone mad, the same question about the local mastodon community gets a much better response.
Can we please stop expecting everyone to understand the technology.
@julesbl that’s a simple but good idea