@darius ISTM that some of the benefits are also at a wider, societal level (e.g. decentralization helps spread power, and we should avoid too much power in too small a group of hands), which feels like a harder needle to shift, but one that's at least as important (maybe more so). Some good slogans (c.f. "move fast and break things", or "this is for everyone" or "do the hard work to make it simple") would help. We need handy shorthand to popularise
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