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PSA to people still posting on Twitter: Twitter no longer shows replies or threads to non-logged-in users - just the individual tweets you link to. It also doesn't show profiles with all your recent tweets. I'm not sure this is widely known, especially for those in charge of brands etc. It really cuts down on the usefulness of Twitter IMO.
How often do brands find fascism useful?
Twitter is an anti-democracy advocacy platform now, run by a man who believes "democracy is obsolete".
Any brand still advertising on Twitter is financially supporting an anti-democracy movement.
@Npars01 I mean I don't disagree but I think you'll find it just takes a lot of momentum to shift them elsewhere. Also the questions they're asking is where would they go? Mastodon isn't very welcoming to brands. Threads maybe but it's dead, apparently. So they stick with the devil they know. It's not an easy move to make.
Brands can do what they've always done.
1. Hire influencers to promote products on social media.
2. Brands can pay for a fediverse instance of their own and folks who are fans of a product can follow.
3. Those who don't want to follow brands can block or mute.
Most of all, it gives both brands and consumers a choice.
Twitter isn't doing that for either brands or consumers.
@Npars01 yeah, so this (especially 2) takes time to filter back up the chain, cost benefit analyses etc. I mean I'm no social media marketer expert but I know it's even taking ages for universities to move off twitter too - and they really should be at the forefront. They want to "wait and see" and "see which platform wins" etc. before making a shift. It's not so easy to shift the momentum (I don't disagree with what you say though! just that it takes a lot to steer these ships)
Entropy, apathy, and sunk cost fallacies abound in marketing and communications strategies.
The vessel The Status Quo is a lot like the Titanic, too massive to steer quickly out the path of the iceberg.
https://medium.com/@theawkwardadult/apathy-and-entropy-part-1-88daf98e54e4
@CatherineFlick @Npars01 Exactly this, thank you for understanding, Catherine.
Also, without an algorithm to show people what they might be interested in, including toots that were posted hours or days ago, the fediverse really doesn’t work very well for organizationans/projects at the moment.
It’s very frustrating.