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Am I having a stroke or does that title just not make sense?

don’t worry, you’re probably just thick

No, that title is orthographically wrong, besides using some very non-standard phrasing: the name of the startup, 11x, should have been between commas.

AI sales startup Never claims customers it doesn’t have for software that doesn’t work

See how that risks getting really confusing without commas or quotes?

They’re called appositive commas and they surround “not essential” add-on information. The name of the startup here is not truly essential, it’s added just for color (pretty sure nobody’d think, “oh, a typo” if they wrote “12x”).

Appositives and Appositive Phrases—How to Use Them | Grammarly · Appositives—What They Are and How to Use ThemAn appositive noun or noun phrase follows another noun or noun phrase in apposition to it; that is, it provides information that further identifies…
Chloe Kelly fan account

@NoSpotOfGround @self

[Guy who just learned what an appositive comma is]: "Hey, this could really benefit from some appositive commas"