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Matt Edgar

Consumer to enterprise communications tech diffusion doom spiral in 5 acts

Act 1. People use cheap consumer tech to get work done

Act 2. Less functional, more costly enterprise version sold to organisations for internal communications

Act 3. Shock discovery that work involves communicating with people in other organisations

Act 4. A costly add-on allowing siloed instances of same tool to interact but not very well

Act 5. People use cheap consumer tech to get work done

··Tusky
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