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Glass Cliff Theory holds that once the boys network have decided a CEO job is too hard or the company unsalvageable THEN they give it to a woman. And when she fails they blame it on her.
So if/when Space McAfee boasts about appointing a female CEO to Twitter, remember that.
More on Glass Cliff Theory from the university of Exeter here:
CMDR GreyAreaUK @garius Yeah - hard to see what she can actually do, given that Musk is staying in control of doing the bits that are making Twitter shit.
@GreyAreaUK @garius
It indicates piss-poor judgement for anyone to take a role in management at any company ELoon owns the majority share imo.
@garius this is exactly why Macron chose a woman prime Minister in France!
@garius This is absolutely fascinating. Thanks so much for posting it, appreciate it!
@garius Space McAfee is perfect
@garius makes Shotwell just incredibly impressive... Or as Terry Pratchett would have put it: sometimes a lemming learns to fly
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@garius And if the new CEO is Elizabeth Holmes?
@garius It's not a real CEO - he refuses to give up tech/content hands-on admin. It's just business side to try to woo back ads.
@garius this is precisely how conservatives have treated government for the last century in the USA.
Since I knew about this, surely a CEO-candidate should know?
So Musk would have to find a really naive person to take the job.
@garius favourited this toot just for "Space McAfee", good point though!
@garius All she is in charge of, despite the title, is salvaging revenue. Reread his tweet about what he is transitioning to.
@garius That's what they did with the Ringling Bos and Barnum & Bailey travelling circus. I remember seeing the circus wagons parked in West Columbia a couple of years before they folded.
@garius wow this is a fantastic insight
@garius I’ve worked in this general area in academia and social justice/diversity for a long time and haven’t run into the glass cliff model. Do you think it fits what happens in the US? Here, my sense is women aren’t the clear choice when things are failing, but I need to think about it. Regional differences in the US might be informative. Thank you for this.
@garius she was a trump appointee so pre-heroifying her is a mistake.
Before I retired I supervise a very angry UG dissertation on this subject; the female student started off wondering if it really was a thing but after nine months had become really angry - it was a great dissertation driven by anger, but really well researched & put together. Its the one thing (teaching engaged UGs) that I miss, having retired!
@ChrisMayLA6 @garius
That dissertation sounds intriguing! I had never come across the term Glass Cliff before and wasn't sure what the phrase means - after reading the linked info, this is now something that will inform my thinking (like someone else on here said: can't unthink it). The Times article was atrocious, piss poor journalism.
I hope business studies uni courses will include this concept when talking about organisational culture. And to avoid hasty conclusions.
@garius is she for real or some sort of Alexa?
@johnmastodon @garius She's clearly for real as an 'ad man' in the Don Draper sense, and a would-be revenue generator. Musk still keeps all the other portfolios anyway.
@garius@mastodon.me.uk I heard he hired #ElizabethHolmes out on work-release... 
Dann sind Tesla-Fahrer ja Frauen (oder werden so behandelt): wenn der Autopilot feststellt, dass ein Unfall unvermeidbar ist, schaltet er sich ab und übergibt die Kontrolle der Fahrerin.
Tesla. Welchem Billionär, der auch Twitter besitzt und Raketen mit denen er sich auf den Mars absetzen will, gehört Tesla noch gleich?
@garius well, in this one specific instance, I'm going with "couldn't have happened to a nice person".
@garius Glass cliff was the first thing that occurred to me when I heard that he was appointing a female CEO.
Plus it's hard to see him not continue meddling as 'CTO' and making things worse anyway. Just with someone else to take the fall.
@garius: How ungentlemanly of him to take all the Twitter stock off the public markets first, so that other people can't sell it short. 
@garius once you see it, you can’t unsee it