Reflection after #duec2019: when we set up a false opposition between "innovation" and "getting the basics right" we're in real danger of talking at cross-purposes because what looks innovative to one person looks like getting the basics right to another
We risk overcomplicating things to make them sound like innovation. Someone told me that showing patients the wait times for A&E before they set off was a "nudge". That's not a behavioural insight, it's common sense and human courtesy
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