For example I saw a couple of great examples of the power of putting information into the hands of NHS workers and patients at the point of need. In 2019 this feels pretty basic to me, but both had been funded as "innovation"
We risk overcomplicating things to make them sound like innovation. Someone told me that showing patients the wait times for A&E before they set off was a "nudge". That's not a behavioural insight, it's common sense and human courtesy
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