For all its faults, still wondering what the equivalent of “Organic" would be for branding and understanding of a class of tech/software. Doesn't sell your data? Ad-free?
Could ad-free be understood like the way antibiotic-free is? Thinking about the idea of unadorned. Like the opposite of highly processed foods. "Natural”.
Safe
Protected
Unadorned
Unharvested
Single origin
Unbound
Unchained
Unladen